Strategic Analysis with current research! The Company was founded by John Doe.
Currently, the economic market condition in the United States is in recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. Many economists expect that this recession will continue until mid, at which point the economy will begin a prolonged recovery period.
The assisted living industry has grown tremendously over the past fifteen years. Large institutions that cater to the needs of the developmentally disabled are becoming less popular because of their cold nature.
Developmentally disabled people and their primary caretakers are quickly adopting in-home assisted living services as an alternative to traditional institutional care. Doe expects that clients will have a range of developmental and old age disorders, but are able to live within their own homes.
Management anticipates that the average client will be between the ages of 25 and 85, and they will have the desire to live semi-independently at not at an assisted living facility.
The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages.
Below is an overview of the marketing strategies and objectives of the Home Healthcare Agency. As such, it is imperative that the Company develop these relationships with other medical professionals for the local supply portion of the business.
Traditional means of advertising will include print and media advertising. Finally, the business will maintain an internet website that will provide each prospective client or current primary caregiver friend or family member with a complete brochure of the background and services provided by the Company.
This website may also feature a log-in for clients and their families to track incurred expenses and update billing information. This functionality would not be developed until the business is profitable and a cost benefit analysis is performed. However, this is becoming a common trend among medical service and care providers, and Management will develop these ancillary benefits to retain a strong competitive advantage.
You should provide as much information as possible about your pricing as possible in this section.
However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page. For each owner or key employee, you should provide a brief biography in this section. Developmentally disabled and elderly people require assisted living services regardless of the overall economic climate.
As such, the Company does not expect that economic recessions or downturns will affect the overall profitability of the Company. Additionally, much of the revenues generated from the Company will be paid for by public health systems. As this is a health and medical services related business, the Company is insulated from any changes in the economy.Download Business PowerPoint Templates, diagrams and slide designs for making business presentations related to Marketing, Finance, Strategy and more..
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