Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations.
Calls-to-Action Pizza Hut clearly gets it when it comes to calls-to-action buttons. Ordering is Easy Tonight was my first time ordering their food online and it was easy and fast. They have a social product people like eating pizza with other people.
Eating a pizza is an experience. Show that experience Pizza Hut, will ya??!! Social Media is Buried This one is a huge mystery to me. Businesses almost always fall short when it comes to lead-capture forms on their website.
If you check out the links at the bottom like I did, I found some pretty cool stuff. Where are the Happy Faces? As I mentioned earlier, Pizza is a part of the American culture. It makes us smile.
The trend starts with school lunches on Fridays and never leaves us in adulthood. This being said, count the number of smiles you see on the PH website.
I could only find one page with photos of human beings actually enjoying the PH product. No Blog Again, I can only smack my head on this one. How a multi-million dollar company can be so uninformed as to not see the power of content marketing blogging is beyond me. Look, every niche has its mavens, and Pizza Hut is no different.
No Social Proofs Seriously, are you kidding me? How can there not be more testimonials, be it text or video, on the site? This one really, really surprised me, especially considering Pizza Hut has done entire TV campaigns around customer testimonials and social proofs yet they elect not to include this approach in their website….
So there are 7 major mistakes on the Pizza Hut Website. As I mentioned earlier, hopefully you had a chance to look at the site as well and possibly come up with even more errors.
Finally, this example just goes to show that having an endless advertising budget by no means guarantees a company is actually handling their web marketing in the right manner.
When it comes down to it, every business, large or small, has equal opportunity for greatness on the web. Take advantage of all the free and simple tools that are within an arms reach and just waiting to take your business to the next level.
The following two tabs change content below.This post is by Amy J. Radin, author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation In Any r-bridal.com is a recognized Fortune chief marketing and innovation officer with a record of moving ideas to performance in complex businesses, including Citi and American Express.
Oct 27, · The hagfish looks like an easy meal. Its sinuous, eel-like body has no obvious defences, but any predator that moves in for a bite is in for a nasty surprise. The hagfish releases a quick-setting.
2 and shalt return unto the LORD thy God, and shalt obey his voice according to all that I command thee this day, thou and thy children, with all thine heart, and with all thy soul; 5 and the LORD thy God will bring thee into the land which thy fathers possessed, and thou shalt possess it; and he.
Thought Of The Day. ADVERTISEMENT. KFC (Kentucky Fried Chicken) was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great r-bridal.coms identified the potential of restaurant franchising, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah in KFC popularized chicken in the fast-food .
Pizza Hut played a major role in managers rapidly moving among the many turning pizza from an Italian specialty into a divisions and corporate offices of PepsiCo. America. slow-moving. layered on an existent Pizza Hut termers’’ and Pizza Hut restaurant-dedi- founding culture. as .